Run rate calculator
Turn one day, week, month, or quarter of revenue into a run rate. Then see what the company collects in the next 12 months.
Calculator
Decode a run rate, then stress-test it
Enter the revenue of one period. See the run rate, then see what the company collects in the next 12 months.
- Run rate
- $6M
- $500K × 12
- Per month
- $500K
- Per week
- $115.38K
- Per day
- $16.44K
Stress test: the next 12 months
A run rate assumes that the period repeats for a full year. Remove the one-time revenue and add churn.
Setup fees, consulting, or a launch spike that does not occur again.
Less than zero: customers leave (churn). More than zero: growth.
- ARR, recurring only
- $4.8M
- Collected in 12 months
- $3.96M
- Collected ÷ run rate
- 66%
Revenue each month for the next 12 months
- Headline: run rate ÷ 12
- Revenue the company collects
20% of this month was one-time revenue, so only $4.8M of the $6M run rate is ARR. With 3% churn each month, the company collects $3.96M in the next 12 months: 66% of the headline.
A run rate shows speed at one moment. It does not show the money that the company will collect.